case study
pgforyou
Client Overview
PGforyou is an online platform designed to help individuals find paying guest accommodations in Chandigarh, a city known for its vibrant student and professional community. With a focus on providing quality living spaces, PGforyou connects users with a range of paying guest options tailored to their specific needs. Whether it’s proximity to work or educational institutions, a particular food preference, or affordability, PGforyou aims to make the process of finding the perfect PG seamless and hassle-free.
PGforyou serves a diverse audience—students, young professionals, and families—all of whom require flexible, reliable, and affordable accommodation options. The platform not only offers a comprehensive listing of PGs but also provides detailed information about each property, including amenities, food options, and room types. This transparency allows users to make informed decisions based on their preferences.
As a fast-growing platform, PGforyou is committed to improving the accommodation search experience for its users by consistently enhancing its features and services.
Problem Statement
Despite offering an intuitive platform with a wide range of PG accommodations, PGforyou was struggling to stand out in the highly competitive market of Chandigarh. The demand for paying guest accommodation was growing, but potential customers were not easily finding PGforyou due to limited brand visibility and a lack of effective digital marketing strategies.
The platform’s existing online presence was not enough to reach the target audience of students and young professionals who actively search for PG accommodations in the city. PGforyou lacked a comprehensive digital strategy that could attract high-quality leads and engage with potential customers in a meaningful way. Social media efforts were not fully optimized, and the website needed a revamp to improve user experience and better showcase the platform’s offerings. Additionally, PGforyou was not leveraging Google My Business (GMB) effectively, which meant the platform wasn’t appearing in local search results as prominently as it should have been.
Furthermore, PGforyou faced challenges with brand awareness. While the platform provided a great service, many potential users were unaware of its offerings and were still relying on other platforms or offline methods to find PGs in Chandigarh. The brand needed to boost its visibility, engage with the audience on the right channels, and ensure that prospects could easily discover and interact with PGforyou.
Solutions
To help PGforyou overcome these challenges, we implemented a multi-faceted digital marketing strategy that focused on increasing brand visibility, improving user experience, and driving high-quality traffic to the platform.
Social Media Marketing: We revamped PGforyou’s social media presence to better engage with students and young professionals in Chandigarh. Our strategy included regular posts showcasing available PGs, customer testimonials, and tips for finding the ideal accommodation. Through targeted paid ads, we increased the reach of PGforyou’s social media channels, driving more traffic to the website and increasing inquiries about the PGs listed on the platform.
Google My Business (GMB): To improve local visibility, we optimized PGforyou’s Google My Business profile. This included ensuring that all relevant information—such as business hours, contact details, and location—was up to date and clearly visible. Additionally, we encouraged customers to leave positive reviews, which helped to build trust with potential users searching for accommodation in Chandigarh. This move significantly boosted PGforyou’s local search rankings and visibility on Google Maps, driving more organic traffic.
Website Revamp: The PGforyou website was redesigned to offer a more user-friendly experience. We improved navigation, making it easier for users to search for PG accommodations based on their specific needs. We also added filters such as price, location, food options, and amenities to streamline the search process. Clear calls-to-action were implemented to guide users toward making a booking or getting in touch for more information.
Targeted Ads: To further boost visibility and drive conversions, we launched targeted ads on various digital platforms. These ads were designed to specifically target people in Chandigarh who were looking for PG accommodations. By refining the audience targeting based on location, interests, and behaviors, we ensured that the ads reached the right people, increasing the likelihood of conversions.
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